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My Advanced Brand Management students are preparing strategies for expanding the reach of the Jane Goodall Institute Brand, while my Cultural Exploration students are developing creative campaigns that connect people with the message of the Muhammad Ali Center. Executives from both organizations will be traveling to Richmond in the coming weeks to participate in the final presentations of the work.
Years ago, Jelly Helm positioned the VCU Brandcenter (formerly the Adcenter) with the phrase, “We’re not out to save the world. Just Advertising.” But in these turbulent times, teaching advertising students to use their gifts to help save the world may not be such a bad idea.