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Peter CoughterUnless you’re Warren Buffett if you want to get something done in business you’re going to have to sell others on the idea. So if you’re wise, you’ll read every word of this article by VCU Brandcenter Professor, Peter Coughter. Peter teaches presentation skills to the best ad agencies in the world and he’s been a part of the recipe at the Brandcenter for more than 10 years.

The article is on the blog of Heidi Ehlers of BLACK BAG creative recruitment + career management. Heidi is a friend of the Brandcenter with a passion for identifying and developing the best creative talent in the advertising business. You’ll want to bookmark her blog and make it a frequent destination.

Click here to read the article: Black Bag Blog.