Muhammad Ali and Jane Goodall
Muhammad Ali and Jane Goodall
In 2003, Muhammad Ali and Jane Goodall sat side by side to answer questions at the United Nations Peace Day celebration. Both were named Messengers of Peace, and both continue to inspire others to make the world a better place. It is a great honor that VCU Brandcenter students are working with the Jane Goodall Institute and the Muhammad Ali Center this semester.

My Advanced Brand Management students are preparing strategies for expanding the reach of the Jane Goodall Institute Brand, while my Cultural Exploration students are developing creative campaigns that connect people with the message of the Muhammad Ali Center. Executives from both organizations will be traveling to Richmond in the coming weeks to participate in the final presentations of the work.

Years ago, Jelly Helm positioned the VCU Brandcenter (formerly the Adcenter) with the phrase, “We’re not out to save the world. Just Advertising.” But in these turbulent times, teaching advertising students to use their gifts to help save the world may not be such a bad idea.

Different Thinkers Ali and Goodall

Different Thinkers Ali and Goodall

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