As we near the end of the school year at the VCU Brandcenter, I held my final Strategic Brand Concepts class in the school’s outdoor classroom, a large patio overlooking Downtown Richmond. Our special guest was Brandcenter professor, Charles Hall, a gifted creative director with experience at places like Wieden + Kennedy and Nike.

In the session, the students discussed their own assessments of their successes and failures with remarkable candor. The ability to follow any effort with an objective review of what went right and wrong is a talent that the best people in the business have cultivated. Let’s hope they take these lessons into their work going forward.

Special thanks to Scott Witthaus for the photographs!

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