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A few weeks ago, I gave students an assignment to visit The Home Depot store and explore the current customer experience. Determine whether the chain should launch a major initiative in response to increasing consumer interest in style and aesthetics.

An alert Creative Brand Management student, Liz Streibich, noted this article on MarketWatch, announcing The Home Depot’s “softer, more colorful” test stores. Student responses measured up well to the actual plan.

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