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My class has been curious about what I’ve been up to in my work for the Radio industry. So after it became public with a launch at the NAB Radio Show in Charlotte, I went through a summary of the research findings and brand strategy. To make sure this sharing goes both ways, my Creative Brand Management students will be developing some of their own ideas about how to get people more excited about Radio. Since we discussed the value of Position Testing, I’ve added material about the approach to the Resources section of this blog.

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