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I’ve had the pleasure of working with some great clients over my career, but few have had more passion and potential than the radio industry. I’ve enjoyed helping the marketing teams at the RAB and NAB with their efforts to move the radio brand forward. So when David Martin, whose N=1 blog provides one of the most thoughtful dialogues in the radio industry, contacted me to comment on the work. I was happy to comply. You can read all about it here: Radio Heard Here
Here’s an excerpt:
“Like anything, radio can be better, and the industry should be tireless in its efforts to make it so, but there is a great pool of positive equity that should not be squandered based on the rantings of a few critics.”