Resources

Resources:

Brand Campaigns

Introductory assignment: Brand Campaigns Intro

Syllabus: MASC 655-002 Brand Campaigns (O’Keefe)

Materials from Past Courses

Conviction Article: conviction-article

Brand Platform Assignment: brand-platform-assignment

Creative Assignment: look-board-assignment

Research/Creative Exploration Assignment: sbc092_9assign

Taking Brand Leaps, Cantrell (includes assignment): Cantrell Presentation

Store Checks: store-checks.doc

Making Winning Presentations (3 Documents): presenting-mikes-thoughts1, presentation-notes, mike-and-caley_s-talk

Connections Template: connectionstemplate.ppt

Social Computing: social-computing-presentation-deck-2-26.ppt

Strategic Exercises: strategic-exercises-for-vcu-brandcenter2.pdf

Secondary Research Sources: researchsources.ppt

Tips for Making a Strong Presentation: presentation-tips.doc

Earl Cox Kinetic Presentation: kinetic4studentspdf.pdf

Kinetic Branding by Matt Williams: kineticarticle.pdf

The Expectation Economy Article: the-expectation-economy.pdf

Nightmare on Madison Ave: nightmare-on-madison-ave.pdf

Kinetic Branding Summary: kinetic_branding.pdf

The Discipline of Market Leaders: discipline-whitepaper.pdf

Twitter: kellyokeefe

Thankful for a healthy, happy family, for challenging work with creative colleagues and talented students, for nature and for art. 4 days ago
RT @tonyskyday New AOL brand? What say you @kellyokeefe? http://bit.ly/4VCqWN My verdict: perfectly captures the emptiness of today's AOL. 6 days ago
Just spoke with Dr. Neil deGrasse Tyson at the Richmond Forum. Brilliant man AND a super nice guy. 2 weeks ago
Redscout's Alain Sylvain so insightful in his Brandcenter talk. So gracious when he bought pizza for the whole school. Thank you friend! 2 weeks ago
RT: daveknox Bob Gilbreath visits the VCU Brandcenter – Marketing with Meaning - http://shar.es/ayeN0 2 weeks ago

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