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February 16, 2009 at 5:23 pm
Ari Ratner
Great post Kelly! I couldn’t agree more that consumer confidence is tied directly to this victim mentality. Let’s hope that there is a brand or two that hears this idea and begins to seriously look into its options.
February 16, 2009 at 5:53 pm
Kelly
Thanks Ari! I’m going to do my part by encouraging the brands I advise to demonstrate their leadership and inspire confidence.