Spend much time reading today’s headlines and you’ll get the impression that big businesses are just decaying hulks of greed and corruption. But a new article in Fortune reminds us that many corporations are not only surviving, but earning the admiration of their peers.
The list of the world’s most admired companies includes innovative consumer brands like Disney, Apple, Google and Southwest Airlines, along with respected holding companies like Berkshire Hathaway and Procter & Gamble. Skim through the top 50 and you’ll be reminded there are still leaders in this world.
Brand-builders should note there are two key qualities exhibited by most of the companies on the list: The vision to avoid the crowd and the wisdom to build long-term stability. As always, individuality and predictability are the building blocks for great brands.
The Top 20:
1 Apple
2 Berkshire Hathaway
3 Toyota Motor
4 Google
5 Johnson & Johnson
6 Procter & Gamble
7* FedEx
7* Southwest Airlines
9 General Electric
10 Microsoft
11 Wal-Mart Stores
12 Coca-Cola
13 Walt Disney
14 Wells Fargo
15 Goldman Sachs Group
16 McDonald’s
17 IBM
18 3M
19 Target
20 J.P. Morgan Chase


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March 3, 2009 at 4:05 am
Cherise
First blog I read after wakeup from sleep today!
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March 3, 2009 at 8:48 am
Kelly
Thank you. I’m glad you checked in!